Starting January 22, 2024

Take Control of Your Body, Mind & Life With a 6-Week Challenge That’s Made to Stick

Give us just 6 weeks and we’ll help you master the proven framework the healthiest, fittest, and most powerful men use to stay at the top of their game despite busy schedules, stress, and the demands of daily life…

No matter your fitness level or starting point.

Discover YOUR Body’s Unique Metabolic Needs 

Develop a Fit, Healthy & Muscular Body at Any Age 

Build  Unstoppable Mental & Emotional Resilience

"If you are a dude that wants to get some muscle tone, a six pack, and the strength that you know you should have at your age… Then this is the place for you!"


Ever wondered what it’s like to be the most powerful man in the room?

If you ask any man on the street, 1 in 4 would tell you they don’t feel like they’re living up to their full potential in their personal and professional lives.

And that despite making one fruitless attempt after another to get in shape, improve their mental and emotional well-being, and sacrificing their own needs to achieve success…

They feel like they’re falling short.

The reality is that in today’s fast-paced world, it’s difficult to prioritize your health and wellness when there are so many demands on your time and energy.

You might feel overwhelmed by the challenges of work, relationships, and other responsibilities…

And you might look at other men who are in perfect shape, have a happy partner hanging on their arm, and seem to have figured out the “secret” to success and think…

“How did he manage to achieve all of that?”

The thing is, when you neglect your health in the name of success or being a “hero” at home or work, it affects every aspect of your life.

  • You feel run-down and stressed
  • You lack the energy to pursue your passions and achieve your goals, and like most men...
  • You end up plagued by feelings of inadequacy and a nagging sense that you're not living up to your potential.

The good news is, the opposite is true, too.

When you put your health FIRST, everything else falls into place, and being the hero you want to be feels effortless. Things like…

  • A strong muscular body that holds up over time
  • More energy to give to the things and people you love
  • Getting better quality sleep
  • Higher testosterone levels
  • Improved memory and focus
  • Smoother digestion and balanced blood sugar levels
  • Becoming more attractive
  • more resilient mental and emotional state

Although it may seem like all of that would take years to achieve, it doesn’t. It all starts with the decision to get it, and a plan to make it happen.

And That’s Where The 4-Week Hero Challenge Comes In... 

The 4-Week Hero Challenge is designed to help you overcome the challenges that have held you back in the past, and give you the tools, skills, and support you need to take control of your mind, body, and life.

Over 6 weeks, you’ll follow a proven roadmap to unleash your inner hero without sacrificing your work, family, or social life:

Everything is mapped out for you so all you have to do is show up, follow the instructions, and put in the work…

And if you can do that for just 4 weeks?

You'll be able to take control of your mind, body, and life, and achieve the results you might have never thought possible.

Here are just some of the results men are achieving with this holistic approach

The 4-Week Men’s Hero Challenge is not your typical fitness program…

  • You’ll gain a comprehensive understanding of what it takes to achieve optimal health and wellness, both physically and mentally
  • You’ll develop practical skills and habits to improve your overall fitness and reduce stress levels, leading to a more energized and confident you
  • Our expert-led program is tailored specifically to men’s needs and is designed to provide the necessary support and motivation to help you stick to your goals and achieve lasting results!

Why should you listen to me?

After I had my left hip replaced I struggled to get back to my previous levels of strength and fitness. For a long time nothing seemed to work. 

Then I got Covid in 2021 and lost 15 pounds, mostly muscle. I put the weight back on but it was more fat than muscle. In the last 6 months or so with highly focused strength training and nutrition I've rebuilding the lost muscle and losing the excess fat.

At 64, I'm proof that you can build muscle with the proper nutrition and exercise! Don't let yourself get old and decrepit, unable to enjoy the rest of your life. You worked hard, you should be able to have an active retirement.

My approach WORKS and you will  arrive on the other side of this challenge happier, healthier, and more balanced in EVERY area of your life!

Having access to this proven framework PLUS daily accountability over the next 4 weeks will allow you to:

  • Clearly define your goals and create a roadmap for success
  • Learn the best nutrition and exercise strategies tailored not only specifically for men, but for YOUR unique metabolic needs – without feeling deprived
  • Develop a powerful mindset that drives you towards success and motivates you to maintain healthy habits
  • Overcome obstacles and beat self-sabotaging behaviors that are holding you back
  • Transform your body and develop confidence in your ability to control your own life

And, create a lasting impact on your overall health and wellness that will serve you for years to come

Just imagine 4 weeks from now, feeling confident in your own skin, with energy to spare, and a clear mind to take on each day with ease.

  • No more feeling self-conscious or hiding behind baggy clothes…
  • No more restless nights and daily exhaustion…
  • No more second-guessing your worth and capabilities…
  • No more wasting time and energy on ineffective diets and fitness routines.

Because here's the truth… 

You’re already the hero you want to be, with untapped potential just waiting to be unleashed. By unlocking your full potential — starting with your health and wellbeing — you'll be able to live life to the fullest, be the best version of yourself, and achieve your biggest dreams.

Here’s a look at everything included in your 6-Week Hero Challenge:

Challenge Success Manual

Packed with practical tips, strategies, and step-by-step instructions, this 50-page manual answers all your questions about how the Hero Challenge works and gives you the “cheat codes” to optimizing your nutrition, sleep, hormones, workouts, and mental wellbeing via macros, carb cycling, smart caffeine use, and more. 

carb cycling guide

Carb cycling is the real MVP of the Hero Challenge — it's NOT a fad diet, doesn't restrict entire food groups (i.e. Keto, low-carb), or worse, it's not a cleanse or detox with insane calorie limitations. Instead, it’s a sustainable eating lifestyle that flat-out works and gets life-changing results. You'll be able to easily personalize your plan to hit your goals and learn how to fuel properly for workouts. 


This is where the magic happens! You'll be able to calculate your perfect macros, and then drag and drop your way to a personalized plan to meet your goals. All of this happens right inside your Hero meal planning worksheet so you can keep it all in one place.


Simple is the name of the game, and this guide makes it simple to meal prep and follow through. It's fully customizable based on what you like and don't like, so it'll be easy for you to stick with it! It includes a variety of tasty and nutritious meals that are perfectly balanced to support your carb-cycling goals, including easy-to-make recipes.


You'll learn EXACTLY how to meal prep your way to success! These videos will walk you through how to meal prep step-by-step, so you can save time, eat healthy, and achieve your Hero Challenge goals without stress. The skills you will learn in this training will last a lifetime.


These workouts are designed to get results. Period. We want you to be able to fit your workouts into your lifestyle, so you will get workout calendars, videos, and training plans for 2, 3, 4, or 5 workout sessions per week. Build muscle and burn fat on your own terms, with or without cardio. It doesn't matter if you're just getting started or a seasoned athlete, these workouts will challenge you no matter your current fitness level. 


This program is designed to inspire REAL CHANGE and help you embrace the hero within. Every day, we'll dive deep into mindset, fitness, and nutrition strategies that will help you get clear on your goals, stay connected to your why, AND help you live up to your full potential. 

Plus, when you join today, you’ll ALSO receive these EXCLUSIVE bonuses:


This worksheet will help you identify your values, passions, and strengths... and use them to build a personalized roadmap for success for this challenge and beyond. By completing this worksheet, you'll gain a deeper understanding of your purpose and develop the confidence and motivation you need to step into the BEST possible versions of yourself, regardless of your starting point.


This worksheet will help you identify your values, passions, and strengths... and use them to build a personalized roadmap for success for this challenge and beyond. By completing this worksheet, you'll gain a deeper understanding of your purpose and develop the confidence and motivation you need to step into the BEST possible versions of yourself, regardless of your starting point.


You'll be amazed at the progress you can achieve in just 6 short weeks! This is why we'll be tracking your results from start to finish. We'll take your measurements before the program starts and when it's over, so you can see your transformation on paper and get even more motivated by your results. 


Because of that insane value, I’d normally offer this challenge at $499.

But since you are an active member of IronBody Fitness I want to see you dig in and truly improve your health and fitness so I'm offering this to you for just $99!

One-time payment

$2199 $99

The 6-Week Hero Challenge is backed by A 100% satisfaction guarantee.

I’m so confident you’re going to achieve and KEEP the results you want from this challenge that if you show up, do the work, and don’t see results like hundreds of other clients have in 14 days… 

I’ll give you a full refund. I want this to be an easy YES, because you deserve it!

This challenge is for you if…

  • You're ready to invest time and effort into improving your overall health and wellness
  • You're looking for a structured program to help guide and motivate you in your fitness journey
  • You want to take control of your health and make a lasting change for the better
  • You're open to trying new exercises, nutrition strategies, and wellness practices
  • You're committed to making a positive impact on your life and the lives of those around you

“I started The challenge at 248 pounds. And completed it at 229 pounds. It has been one of the most successful weight loss endeavors that I have undergone. I highly recommend it to anybody who is trying to juggle work life and personal development. 

-Jeff Russell

Save your spot now for just

One-time payment

$299 $99

Meet Your Coach, Dave Randolph

Owner and Head Coach of IronBody Fitness

I've been teaching others the safe and effective use of kettlebells for over 20 years!!

I opened my full-time gym in 2007 and have been helping men get healthy and fit ever since.

I'm really excited about the Hero Challenge and how it can help you guys better than ever. This is going to be a great opportunity to really dial in your nutrition and fitness.

I'm also the author of 4 books, all available on Amazon

Have questions about the 4-Week Hero Challenge?

  • What's Different About The 4-Week Hero Challenge? 

In a nutshell: EVERYTHING! Unlike most challenges that burn you out on your nutrition and workouts so you're counting down the days until the challenge ends... this challenge is designed to stick. In other words, this program is about laying a rock solid foundation for lifelong physical, mental, and emotional health rather than hitting a short-term goal you can't sustain. 

We'll dive into stress management, connecting with your purpose, and taking better care of your relationships by taking better care of yourself... and also how to stay on track no matter what life throws at you. If you're looking for a "reset" button, this is it.

  • What Is The Time Commitment?

Everything in this program is designed to maximize your results in a minimal amount of time over the span of 4 weeks. That said, expect to spend a few hours each week putting in the work. 

You will train 3 sessions per week with me at IronBody Fitness in the regular group classes. During your first session each week we will take measurements and progress photos. And you will give me an update on how closely you followed the eating plan.

  • What Is Carb Cycling?

The short answer: you can have pizza, burgers, bread, & beer and still lose weight!

The long answer: alternating high-carb & low-carb days makes results happen faster, easier, and stick around longer. 

When you’re continually depleting your body’s glycogen stores on no-carb or low-carb diets, your metabolism slows down, you experience low energy, and muscle starts wasting away.

Instead, carb cycling not only keeps you sane because you can still eat bread, pasta, rice, and enjoy an ice-cold beer from time to time…

But working high-carb days into your diet also pushes carbohydrates into the body, which helps burn more fat and protect your muscle while you’re in a calorie deficit.

  • What Happens After I Sign Up?

Once you've signed up you'll get a confirmation email then a few days before the Hero Challenge starts you will get an email with a link to all the documents that were listed above. You will also start to receive daily emails for the duration of the program.

  • Do I Have To Be In Good Shape Already To Keep Up With The Workouts? 

No! We have multiple workout options to meet you where you're at. It doesn't matter if you're just starting out or if you have been working out for years, this program is for YOU.

  • Will I Need To Buy Supplements?

I will be recommending supplements but you do not have to buy them. However, not doing so may affect your results

  • Are Results Guaranteed?

Yes. In fact, we're so confident you'll get results from this program, that if you're not convinced within the first 14 days of purchasing this program, we'll issue a refund, no questions asked.

Here's why: Carb cycling is proven to be an effective approach for building muscle, losing fat, and supporting healthier energy levels. And when it's combined with a whole new mindset, 24/7 accountability, a strong purpose, and short, effective workouts? You're guaranteed to hit your goals. If not, we'll give you a full refund.

Ready to rise to your full potential?

Join The 4-Week Hero Challenge Today!


January 24, 2024!

One-time payment

$299 $99

4-Week  Hero Challenge

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